Early in the year we partnered with The Residence by Cenizaro to assist them in their sales and media strategy from the Indian region. Soon after, our industry faced an unprecedented set-back with restrictions on travel for the latter part of the year. In July, as air bubble with Maldives was announced, the need of the hour was to focus on business recovery for our clients. We re-signed our partnership with Soneva to augment demand for the brand in the Indian market and successfully achieved (and exceeded) our revenue goals. In Q4, with the growing potential of luxury outbound traveller from the Middle East, we expanded our operations to the GCC market.
An excellent year for our further entrenchment in island destinations such as Maldives. The appetite for this market has shown a marked increase and this further led to expanding relationships in Maldives where we set-up base for Niyama and took over the media and communications strategy for Kandima.
Our endeavor has always been to keep pace with the ever evolving and emerging travel trends. The growth of transformative wellness travel in 2018 saw us partnering with SHA Wellness in Spain. We also partnered with Seawings, an experiential luxury seaplane operator in the UAE. Our Communications Team once again raised the bar by delivering a fabulous 50th Anniversary Event for our partner – Preferred Hotels & Resorts. We also co-launched the Postcard Hotels – The latest entrant in Indian luxury hospitality and setting trends everywhere.
We continue to do path breaking work for our clients and have augmented our GSO Practice with new destinations and brands. This year has seen us enter into partnerships with Rayavadee Krabi, Ayada Maldives and Banyan Tree Hotels (Phuket and Samui) as their representative in India. Our team is now 15 people strong and growing with each one of us bending over backwards for our amazing clients everyday.
With the burgeoning Indian luxury outbound market, our GSO Practice continued to grow and partnered with the then newly launched Palazzo Versace Dubai for sales and corporate affairs support in India. Our PR practice wouldn’t be left behind and did exciting work with the digital weddings platform – formyshaadi.com as well as with Jaypee Group of Hotels.
Partnership year with Resplendent Ceylon – Sri Lanka’s leading hospitality brand as well as Preferred Hotels and Resorts – The largest independent hotels brand in the world.
Our corporate affairs practice also engaged with Abercrombie & Kent Vacations India, PicsDream and Ajit Group of Hotels among other noteworthy projects.
Great year for our PR and Corporate Affairs practice. Several new hospitality brands added to our portfolio with The Claridges being noteworthy for our contributions as their PR advisory. This is also the year when our Global Sales Practice saw significant growth with companies such as the Soneva Group appointing us as their sales & marketing representative in India.
We further expanded laterally with growth in our domestic business vertical. Engaged with Iconic Indian hotels such as The Imperial, New Delhi and Samode Hotels.
As our business expanded, so did our team. We also announced our partnership with Rotana Hotel as their media and PR support advisory in India.
THRS announced partnerships with CGH Earth Experience Hotels as well as Relais & Chateaux. Launched our captive PR & Corporate Affairs practice for hospitality and tourism businesses.