Trade Marketing and Digital
General Description
THRS is seeking an experienced professional to propel trade marketing strategies and digital communications targeted towards B2B channels. The ideal candidate should be proficient in the below requirements and based in the national capital region. We encourage candidates to apply only if they meet the criteria hereunder. Only short-listed candidates will be contacted.
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Key Responsibilities:
Lead trade marketing initiatives and digital communication strategies tailored for B2B audiences at THRS
Develop and execute end-to-end plans for digital B2B communications, including email campaigns, WhatsApp broadcasts, and personalised content creation for travel agents
Analyse data and insights to optimise digital marketing activities aimed at trade partners, ensuring maximum engagement and ROI
Implement strategies to enhance brand visibility and engagement among travel agents and industry stakeholders
Collaborate with internal teams to align digital marketing efforts with overall business objectives and client needs
Stay updated on industry trends and best practices in B2B digital marketing to drive innovation and effectiveness in trade marketing campaigns
Provide strategic guidance on content development and distribution channels to effectively reach and engage trade partners
Establish performance metrics and reporting mechanisms to track the effectiveness of trade marketing initiatives and optimise future strategies
Position Requisites:
Bachelor's degree in marketing or a related field
Minimum 3 years and maximum 5 years of relevant experience in trade marketing and digital communications, preferably in a managerial capacity
Proficiency in digital marketing strategies, including email marketing, WhatsApp marketing, and content personalisation for B2B audiences
Strong analytical skills and familiarity with digital analytics tools (e.g., Google Analytics, Mailchimp analytics) to track and measure campaign performance
Excellent communication and interpersonal skills, with the ability to effectively engage and manage internal and external stakeholders
Knowledge of the travel and hospitality industry is advantageous
Proven track record of managing successful trade marketing campaigns and driving business growth through digital channels
Other Information:
Position relevance: Urgent
Closure timeline: 20th February 2024
Applicants may apply below or write to careers@thrs.co along with their resume and a synthesised cover letter.
About THRS:
Located in Delhi, Mumbai, and Dubai, THRS is the region’s leading Integrated Representation business for luxury hospitality and tourism brands worldwide. Our business verticals include Sales Representation, Destination Marketing, Media & PR, and THRS Digital. THRS clients include blue-chip hospitality brands such as Six Senses Resorts & Spa, Relais & Chateaux, The SET Collection, Soneva, The Postcard Hotel, and The Claridges Collection, amongst many others.